Kamis, 29 September 2011

[P547.Ebook] Free PDF Johns Hopkins HIV Guide 2012, by Joel E. Gallant

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Based on the same award-winning content as the Johns Hopkins POC-IT Center online database, The Johns Hopkins HIV Guide 2012 is the most up-to-date HIV treatment and management resource on the market. Written by Dr. Joel E. Gallant, world renowned expert in the field of HIV and infectious disease, this concise and well-organized medical reference is broken down into several modules, including: Diagnosis and Evaluation, Treatment Options, Resistance and Complications, Prophylaxis and Antiretroviral Drug Summaries. Johns Hopkins HIV Guide 2012 contains the most current, relevant and evidence-based information on HIV and AIDS. Selected topics include: • Antiretroviral Therapy Adverse Effects • HIV Antibody Testing • Important Genotype-Resistant Patterns • Musculoskeletal and Neurologic Complications • HIV Infection and Pregnancy • Drug Resistance Mutations in HIV • and more!

  • Sales Rank: #1453947 in Books
  • Published on: 2012-03-23
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.00" h x 5.30" w x 8.20" l, 1.25 pounds
  • Binding: Paperback
  • 644 pages

Most helpful customer reviews

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  • Sales Rank: #186575 in Audible
  • Published on: 2016-01-04
  • Format: Unabridged
  • Original language: English
  • Running time: 24 minutes

Most helpful customer reviews

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Senin, 26 September 2011

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Kamis, 15 September 2011

[F881.Ebook] Free Ebook Effective CRM using Predictive Analytics, by Antonios Chorianopoulos

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A step-by-step guide to data mining applications in CRM.

Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques.

The book is organized into three parts. Part one provides a methodological roadmap, covering both the business and the technical aspects. The data mining process is presented in detail along with specific guidelines for the development of optimized acquisition, cross/ deep/ up selling and retention campaigns, as well as effective customer segmentation schemes.

In part two, some of the most useful data mining algorithms are explained in a simple and comprehensive way for business users with no technical expertise.

Part three is packed with real world case studies which employ the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel.� Case studies from industries including banking, retail and telecommunications are presented in detail so as to serve as templates for developing similar applications.

Key Features:

  • Includes numerous real-world case studies which are presented step by step, demystifying the usage of data mining models and clarifying all the methodological issues.

  • Topics are presented with the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel.

  • Accompanied by a website featuring material from each case study, including datasets and relevant code.

Combining data mining and business knowledge, this practical book provides all the necessary information for designing, setting up, executing and deploying data mining techniques in CRM.�

Effective CRM using Predictive Analytics will benefit data mining practitioners and consultants, data analysts, statisticians, and CRM officers.� The book will also be useful to academics and students interested in applied data mining.

  • Sales Rank: #312357 in eBooks
  • Published on: 2015-10-26
  • Released on: 2015-10-26
  • Format: Kindle eBook

Review
Need to learn how to apply data mining to CRM? Just read "Effective CRM using Predictive Analytics"‏@DataMiningBlog June 12 2016

From the Back Cover
"Data science should become less scientific and more practical - and this is what this book strives for. It gives marketing experts the necessary background to apply predictive analytics in CRM and improve business outcomes with techniques like cross-selling and customer segmentation."Dr. Ingo Mierswa, Founder & CTO of RapidMiner.
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"Effective CRM using Predictive Analytics demonstrates how organizations can become customer centric, while driving profitable revenue. The book is a great introduction to the predictive analytics technology that provides deep customer insight and data driven recommended actions. It is full of practical examples describing a variety of use cases, what data is required and what models are deployed. Inspiration for anybody who pursues customer centricity as a route to success!"
Vivian Braun, WW Predictive Customer Intelligence Marketing Lead, IBM Analytics.

A step-by-step guide to data mining applications in CRM.
Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques.
The book is organized into three parts. Part one provides a methodological roadmap, covering both the business and the technical aspects. The data mining process is presented in detail along with specific guidelines for the development of optimized acquisition, cross/ deep/ up selling and retention campaigns, as well as effective customer segmentation schemes.�
In part two, some of the most useful data mining algorithms are explained in a simple and comprehensive way for business users with no technical expertise.�Part three is packed with real world case studies which employ the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel.� Case studies from industries including banking, retail and telecommunications are presented in detail so as to serve as templates for developing similar applications.

Key Features:

  • Includes numerous real-world case studies which are presented step by step, demystifying the usage of data mining models and clarifying all the methodological issues.
  • Topics are presented with the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel.
  • Accompanied by a website featuring material from each case study, including datasets and relevant code.
�Combining data mining and business knowledge, this practical book provides all the necessary information for designing, setting up, executing and deploying data mining techniques in CRM.

About the Author
Antonios Chorianopoulos, Alpha Bank Greece.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Excellent book for any Data Miner/Data Scientist/Business Analyst
By Ilias Mamouras
‘Effective CRM Using Predictive Analytics’ by Antonios Chorianopoulos is a must-read book for any Data Miner / Data Scientist dealing with customer centric corporation data. The author shares his professional and academic knowledge and experience by depicting and analyzing methodologies, Data Mining best practices along with real world applications across several industries, demystifying the usage of Data Mining models and clarifying all the methodological issues. It is an extremely didactic practical book that combines Data Mining and Business knowledge, providing all the necessary information for designing, setting up, executing and deploying Data Mining techqniues in CRM.

I would absolutely recommend it because it offers all the necessary theoretical and practical knowledge on Data Mining techniques in a very detailed and easy to read way and actually bridges the gap between science and decision making.

Ilias Mamouras
Senior Data Mining Consultant
PREDICTA SA

0 of 0 people found the following review helpful.
An Innovative Book for Predictive Analytics Applications
By Amazon Customer
The scope of the book is to be an applied guide instead of another generic reference book on data mining and CRM. And in my opinion it certainly succeeds. Data mining algorithms are presented in plain English for business users, along with detailed roadmaps for applying predictive analytics in every-day marketing. And all the above with illustrative examples and the use of popular software tools.

The last part of the book features realistic case studies from banking, retail and telecoms. Given the level of detail and the companion site material, the presented case studies can be used as application templates.

In spite of not covering some recent trends and algorithms, the book is definitely a 5-star and a must-have for marketers and data mining practitioners.

Fotis Koutsoumpos,
Services Director
Predicta (Former SPSS Greece)

0 of 0 people found the following review helpful.
An excellent book for Predictive Analytics techniques
By Amazon Customer
Effective CRM using Predictive Analytics
An excellent book for Predictive Analytics techniques! Effective CRM using Predictive Analytics is a very well written book for real-world analytics/big data applications. It is a must-read!!

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Minggu, 04 September 2011

[K228.Ebook] Download Ebook Students with OCD: A Handbook for School Personnel, by Dr. Gail B. Adams

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Students with OCD: A Handbook for School Personnel is the definitive resource on obsessive-compulsive disorder (OCD) in the school environment. Providing a detailed window into this often misunderstood and overlooked disorder, this comprehensive guide is the key to changing the lives of the estimated 1 out of 100 students who battle OCD at any given time. Empowered to better recognize, understand, and work with the disorder, parents, school personnel, and health professionals become the critical link between OCD and education--allowing bright and promising students to realize their full potential. This book is divided into six parts: Part I is an introduction to what OCD is and why it is so important for school personnel to know about it. Part II provides an overview of obsessions and compulsions in young people with OCD, how they frequently manifest in school, and other important characteristics of obsessions and compulsions. Part III focuses on a number of key issues related to childhood OCD, including prevalence, age at onset, gender, causes, disorders/other difficulties that occur regularly with OCD, and clinical assessment and treatment. Part IV addresses the effects of OCD on school functioning and how school personnel can assist in identifying and referring students with the disorder. Part V is a comprehensive section on school-based treatment for OCD, covering: school-based accommodations and support strategies for students with OCD; special issues related to the school-based treatment of OCD; laws pertaining to educational services for students with OCD; categorizing students with OCD under the Individuals with Disabilities Education Act of 2004 (IDEA 2004); IDEA, discipline, and OCD behavior; school-based cognitive-behavioral therapy when an outside therapist is involved; and school-based interventions when an outside therapist is not involved. Part VI is the conclusion, which offers some final thoughts about students with OCD.

  • Sales Rank: #535406 in Books
  • Published on: 2011
  • Binding: Paperback
  • 251 pages
Features
  • Provides a detailed description of OCD in children and adolescents that is based upon the latest research
  • Contains hundreds of suggestions and support strategies, including assistive technology, for helping students with OCD function in school
  • Is a comprehensive resource for a wide audience, including school personnel, parents, and health professionals
  • Includes sections on laws pertaining to educational services for students with OCD (IDEA 2004, Section 504)
  • Describes Response to Intervention (RTI) as an alternative to traditional IDEA classification of students with OCD

Most helpful customer reviews

2 of 2 people found the following review helpful.
A Contribution to the Literature of Mental Health
By T K S
This is a fine book: a thorough, clear, well-organized, and readable treatment of obsessional-compulsive disorder. Even more striking is to have, in place of the disembodied voice of an academic, a compassionate perspective that offers insight into the often secret world these youngsters inhabit. Though it is a reference handbook, it is amply illustrated with stories of individuals whose puzzling behaviors can easily be misunderstood. Their worlds come alive with alternating scenarios, practical suggestions, and research findings. It also helps to see how disruptive this condition is to a student's ability to make progress in any given day, how easy it would be to misinterpret the behavior, and when that happens, to realize the grave damage to a child's self-esteem. The book is written for school personnel, but parents could also gain a valuable understanding of what they can expect from their child's school environment.

As a special ed teacher (now retired), I know that until we have a student who shows signs of a specific condition, we don't take the time to learn more about it. Because of the prevalence of OCD to varying degrees (often side by side with other conditions), and this book's many good recommendations for help in managing classroom incidents and attitudes, a copy belongs on the professional reading shelf of every school. If only one person (teacher, secretary, paraprofessional) could offer a child the understanding this book represents, it would serve as a life preserver amid the relentless demands of OCD and the day-to-day experience of school. If a workshop isn't possible, this book is the next best thing.

The author recently presented a workshop for literacy tutors who work with incarcerated youth which I happened to attend. I was impressed by the depth and breadth of her knowledge of the subject, and was persuaded of the importance of recognizing symptoms of OCD so that early intervention can help offset severe long-term illness. A wonderful contribution to the literature of mental health.

3 of 3 people found the following review helpful.
Best book I've seen to teach teachers about OCD
By james
I've been a teacher for 32 years and I also have OCD. Dr Adams has written a direct,informative and resource filled book for us teachers and all educational personal on Obsessive Compulsive Disorder. I've had OCD since I was 29 years old and can tell you from experience she has hit the mark with practical advice and specific information about how OCD affects our students, our children. This is a must read if you are a teacher or anyone in the educational system. I think it a must read for anyone to understand OCD! Believe me, Dr Adams has written an easy to read book and clarified a complicated misunderstood disorder. Highly recommended.

2 of 2 people found the following review helpful.
Excellent information regarding ocd
By Mhbrmn
I want to congratulate Dr Adams on her outstanding book. It it extremely well written and organized. I have not been this impressed with an OCD book in a long time. It is reader friendly and very professional. I will be recommending it to my patients.

Mona HBerman , MA, LCPC

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